We have really experienced practitioners who have worked for retailers, for large suppliers, for small suppliers for data providers and research agencies. They have worked on projects that have been easy and many that have been tough.

That industry experience gained from leading teams or from getting deep into the data or insight is rare in any industry, but in a fast moving one like ours it's even rarer.

Combined with the ability to coach, train and develop that means there is a deep reservoir of industry knowledge available to develop the high level skills and expertise needed in today's competitive environment.

We aren't consultants, we are people who have really done the job: many times.