Cas.e
A not for profit organisation dedicated to developing and sharing best practice for anyone working in Category, Shopper, Revenue, Insight or Agency
A not for profit run for the industry
The team at Cas.e know what we are talking about: we've done it for decades.
We know how to put the shopper at the heart , everyday and in every way and through Cas.e our goal is to share our experience, help set standards and develop the stars of tomorrow.
Since 1993
Category, Shopper, Revenue Management
Are all relatively new functions, with the first category projects only happening in the 1990's: Marketing and Brand management started in the 19th Century so has over 100 years to develop best practice.
It's now time for those of use who have learnt the hard way to start sharing our experience to help improve and guide the industry to even higher levels of professionalism.
That might mean anything from using industry standard data tools, to excel, to developing a category strategy, to developing a team all the way to managing your career.
You name it, we can and will help.
Our advisory panel is drawn from suppliers, retailers and agencies : they will guide us to ensure that we stay relevant for everyone in the industry

Want to know more?
We are still developing our offer, but why not sign up for our mailing list?
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