Cas.e

A not for profit organisation dedicated to developing and sharing best practice for anyone working in Category, Shopper, Revenue, Insight or Agency

For the industry, by the industry

CASE.e is a not for profit business that has one aim: to ensure that anyone working in Category, Shopper, Revenue Management, Insight or any role that focuses on what the shopper sees in-store has access to best practice.

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A not for profit run for the industry

The team at Cas.e know what we are talking about: we've done it for decades.

We know how to put the shopper at the heart , everyday and in every way and through Cas.e our goal is to share our experience, help set standards and develop the stars of tomorrow.

 

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The very best experience

Our team are some of the most experienced in the industry, they have worked for and with some of UK's biggest FMCG suppliers and retailers.

They have also worked across the world with international suppliers and retailers.

They have worked for agencies, consultancies, manufacturers and with every data source you can imagine.

They are experts in the technical skills needed, but also are experts in the soft skills needed to share insight and gain influence.

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Since 1993

Category, Shopper, Revenue Management

Are all relatively new functions, with the first category projects only happening in the 1990's: Marketing and Brand management started in the 19th Century so has over 100 years to develop best practice.

It's now time for those of use who have learnt the hard way to start sharing our experience to help improve and guide the industry to even higher levels of professionalism.

That might mean anything from using industry standard data tools, to excel, to developing a category strategy, to developing a team all the way to managing your career.

You name it, we can and will help.

Our advisory panel is drawn from suppliers, retailers and agencies : they will guide us to ensure that we stay relevant for everyone in the industry

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Want to know more?

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